Email Marketing and MailChimp – Tuesday 8th May 9.30 – 4.30

Email Marketing and MailChimp – Tuesday 8th May 9.30 – 4.30

Email Marketing and MailChimp – Tuesday 8th May 9.30 – 4.30 @ Tanfield

 

 

 

The first half of the day will focus on email marketing and will cover:

  • tools and tactics to collect contact data ethically
  • how to compile mailing lists and segment contacts into target groups
  • where to store contact data
  • when to select the right type of campaign
  • how to generate a content plan for your campaigns
  • the many ways email marketing integrates with other marketing activities
  • how to manage customer data in view of GDPR

The afternoon will look at MailChimp and you will learn:

  • how to set up your accounts correctly
  • where to set up your lists and sign up forms
  • how to brand templates for your campaigns
  • when to schedule and send out your campaigns
  • what to analyse from the reports
  • when how to set up Autoresponders

For further information, please contact Michael Harriott at Michael.Harriott@durham.gov.uk