Better together – Nicola Little & Michelle Rose

Two DBN members are proving that collaboration pays off and wins business.

Social media experts Nicola Little of Digital Sparkles and Michelle Rose of Custard and Bear are delivering NBSL masterclasses to businesses from around County Durham after successfully tendering.

The two businesses put in their successful bids to deliver the classes after working together to deliver a previous round of NBSL courses.

Over the coming months Nicola will be delivering masterclasses on Boosting B2C Sales with Social Media and Boosting B2B Sales with Social Media. Michelle will be giving classes on Growing Your Early Stage Business with Social Marketing and Introduction to Social Media and Digital Marketing.

Nicola says: “I met Michelle through DBN and, although we work in the same marketplace and might have been seen as competitors, we got on incredibly well and we came to really respect each other’s work.

“Last year when I was delivering NBSL courses I was stretched and brought Michelle in to deliver some training. That worked really well, so, when the new round of tenders came up, I encouraged Michelle to go for it. We were both successful, which is great news for both our businesses.

“This demonstrates that you shouldn’t necessarily look at a business operating in the same area as you as a threat but maybe as an opportunity.’’

Michelle says: “On paper Nic continues to look like my biggest, and physically closest, competitor. In the real world she is my collaborator, ally, friend and champion. I wouldn’t be delivering training at this level without Nic. So next time you decide to avoid your ‘competition’ at DBN, think again. Who know what will come of it?’’

Further details are available here.

Article by Peter Jackson